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[Infographie] Les avis consommateurs : éléments essentiels dans l’acte d’achat

août 4th, 2011 by buzzbizweb

Les avis consommateurs : éléments essentiels dans l’acte d’achat

-          Les internautes donnent leurs avis : 1 acheteur mécontent le dit à 11 personnes et 1 acheteur content transmet sa satisfaction à 3 personnes (seulement)

-          Les internautes lisent les avis : 90% des internautes lisent des avis

-          Les internautes prennent en compte les avis : 86% des internautes font confiance aux avis et 93% des internautes jugent les avis utiles

-          Les avis boostent l’acte d’achat : 53% des internautes utilisent les avis consommateurs pour se décider entre 2 ou 3 produits et 91% des internautes pensent que les avis consommateurs est le vecteur n°1 dans leur prise de décision d’achat

avis achat internaute internet

avis achat internaute internet



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